[vc_row][vc_column][vc_column_text]The beginning is a critical time in event marketing. We are motivated and moved to make something happen from bringing people together for brand awareness and lead generation. Without question, this is the time to put together a few major pieces that will make the event process move smoothly. If done quickly, it can make the event better or more realistic for the hosts.[/vc_column_text][stm_schedule][stm_schedule_item 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stm_event_lesson_title=”Day 1″ datepicker=”5/6/17″][stm_schedule_item heading=”%5B%7B%22timepicker_start%22%3A%2210%3A00%20AM%22%2C%22timepicker_end%22%3A%2211%3A30%20PM%22%2C%22location%22%3A%22Charlie%20Plaza%2C%20side%20A%22%2C%22title%22%3A%22How%20to%20stay%20calm%20under%20pressure%22%2C%22description%22%3A%22Accuracy%20is%20critical%20when%20trying%20to%20finesse%20a%20title%20because%20it%20sets%20clear%20expectations%20for%20your%20readers.%20While%20I’m%20sure%20lots%20of%20people%20would%20love%20to%20click%20into%20a%20post%20that%20said%20%5C%2210%20B2B%20Companies%20Killing%20Facebook%20So%20Freaking%20Hard%20They%20Don’t%20Need%20Any%20Other%20Marketing%20Channel%5C%22%22%2C%22lesson_speakers%22%3A%222254%2C%202252%2C%202251%22%7D%2C%7B%22timepicker_start%22%3A%2201%3A30%20AM%22%2C%22timepicker_end%22%3A%2202%3A30%20AM%22%2C%22location%22%3A%22Grand%20Hotel%2C%20Sector%20B%22%2C%22title%22%3A%22Do%20you%20want%20this%20post%20to%20rank%20really%20well%20in%20search%3F%22%2C%22description%22%3A%22Let’s%20say%20I%20was%20writing%20this%20blog%20post%3A%20%5C%22Think%20Social%20Media%20Is%20Just%20for%20Kids%3F%20Here%20Are%2010%20Statistics%20Guaranteed%20to%20Prove%20You%20Wrong.%5C%22%20To%20shorten%20it%2C%20I%20would%20simply%20try%20to%20rephrase%20it%20and%20cut%20out%20extraneous%20words.%20%22%2C%22lesson_speakers%22%3A%222252%2C%202253%2C%202251%22%7D%5D” stm_event_lesson_title=”Day 2″ datepicker=”5/6/17″][stm_schedule_item heading=”%5B%7B%22timepicker_start%22%3A%2209%3A30%20AM%22%2C%22timepicker_end%22%3A%2210%3A30%20PM%22%2C%22location%22%3A%22Charlie%20Plaza%2C%20side%20A%20%22%2C%22title%22%3A%22The%20Campaign%20for%20Daylight%20Saving%20Time%22%2C%22description%22%3A%22The%20teams%20focused%20their%20efforts%20on%20a%20few%20of%20the%20highest-value%20S%26OP%20levers%20in%20order%20to%20review%20the%20current%20planning%20process%2C%20identify%20gaps%20in%20the%20planning%20infrastructure%20and%20analytically%20understand%20demand%20and%20supply%20variability.%22%2C%22lesson_speakers%22%3A%222250%2C%202251%2C%202252%22%7D%2C%7B%22timepicker_start%22%3A%2211%3A00%20AM%22%2C%22timepicker_end%22%3A%2212%3A00%20AM%22%2C%22location%22%3A%22Charlie%20Plaza%2C%20side%20B%22%2C%22title%22%3A%22ButterMochi%20for%20the%20Soul%22%2C%22description%22%3A%22Using%20a%20mean%20absolute%20percentage%20analysis%20(MAPE)%2C%20the%20teams%20defined%20appropriate%20levels%20for%20raw%20materials%20and%20finished%20products%20by%20mapping%20actual%20versus%20forecasted%20sales%20on%20the%20most%20important%20SKUs.%22%2C%22lesson_speakers%22%3A%222254%2C%202253%22%7D%5D” stm_event_lesson_title=”Day 3″ datepicker=”5/7/17″][stm_schedule_item heading=”%5B%7B%22timepicker_start%22%3A%2210%3A00%20AM%22%2C%22timepicker_end%22%3A%2211%3A30%20PM%22%2C%22location%22%3A%22Charlie%20Plaza%2C%20side%20A%22%2C%22title%22%3A%22How%20to%20stay%20calm%20under%20pressure%22%2C%22description%22%3A%22Accuracy%20is%20critical%20when%20trying%20to%20finesse%20a%20title%20because%20it%20sets%20clear%20expectations%20for%20your%20readers.%20While%20I’m%20sure%20lots%20of%20people%20would%20love%20to%20click%20into%20a%20post%20that%20said%20%5C%2210%20B2B%20Companies%20Killing%20Facebook%20So%20Freaking%20Hard%20They%20Don’t%20Need%20Any%20Other%20Marketing%20Channel%5C%22%22%2C%22lesson_speakers%22%3A%222254%2C%202252%2C%202251%22%7D%2C%7B%22timepicker_start%22%3A%2201%3A30%20AM%22%2C%22timepicker_end%22%3A%2202%3A30%20AM%22%2C%22location%22%3A%22Grand%20Hotel%2C%20Sector%20B%22%2C%22title%22%3A%22Do%20you%20want%20this%20post%20to%20rank%20really%20well%20in%20search%3F%22%2C%22description%22%3A%22Let’s%20say%20I%20was%20writing%20this%20blog%20post%3A%20%5C%22Think%20Social%20Media%20Is%20Just%20for%20Kids%3F%20Here%20Are%2010%20Statistics%20Guaranteed%20to%20Prove%20You%20Wrong.%5C%22%20To%20shorten%20it%2C%20I%20would%20simply%20try%20to%20rephrase%20it%20and%20cut%20out%20extraneous%20words.%20%22%2C%22lesson_speakers%22%3A%222252%2C%202253%2C%202251%22%7D%5D” stm_event_lesson_title=”Day 4″ datepicker=”5/8/17″][/stm_schedule][/vc_column][/vc_row]